Case History #1 - Completion of worldwide strategic plan
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Company Type:
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Telecommunications
products and services. |
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Company Profile:
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Division of multi-billion dollar communications
carrier. HQ based in Europe with offices worldwide. Large organization
in U.S. |
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Technology
MarketForce
Tasks:
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Evaluate portfolio of 23 products. Research
U.S. market potential and product acceptability. Make recommendations
for revisions where appropriate. Evaluate barriers to entry, pricing
levels and competitive offerings. Propose alternate channels to market
and potential strategic alliance prospectives. |
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Methodology
Highlights:
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Detailed market/product research project.
Over 100 focus interviews held with telephone company, communications
vendor and corporate end-user repondents. Analysis of data base input,
published research, trade press, and public financial data on competitors.
Full documentation. |
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Key Results:
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Information used for cost justification
analysis of intra-Europe verses U.S. product development and roll-out.
Client was able to complete their world wide strategic plan and prioritize
product development based on a global viewpoint. |
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Main Benefits of
Technology
MarketForce
Involvement:
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Client redirected large
budget allocated for development of U.S. product derivations that
faced extreme barriers to entry. By using Technology MarketForce verses
their own organization, Client avoided the risk of "sugar coated"
feedback. The work was also expedited faster than otherwise possible
internally. |
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