Case History #2 - Crisis management and company turn-around
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Company Type:
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Data Communications
wide area network products. |
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Company Profile:
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"Mid-eight figure" privately held company.
HQ based in Europe with subsidiary in the U.S. |
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Technology MarketForce Tasks:
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Evaluate performance of U.S Subsidiary's
management after several years of losses. Take into account market
potential and product acceptability. Make recommendations for turnaround,
growth strategies, and budgetary implications. Subsequently asked
to take an active interim operational management role. |
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Methodology Highlights:
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Detailed analysis of market, products,
pricing levels and competitive offerings. In depth interviews with
all U.S Company personnel. Full documentation and alternate Business
Plans. Presentation to Board. Subsequently asked to take over as interim
CEO and terminate existing President and other Senior Management.
During 3 month period (which extended to 6 months), cleared outstanding
legal issues, reduced operating expenses, redirected personnel, formed
new sales channels and assisted in finding permanent management. |
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Key Results:
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Subsidiary losses were rapidly reduced.
Management was upgraded. Product development was redirected. Ability
to respond to customer needs was dramatically improved. Company was
restructured to address markets and products from a global viewpoint. |
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Main Benefits of Technology MarketForce
Involvement:
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Rapid response. Reduced
losses (Company turned around). By using Technology MarketForce Management
as interim "Crisis Management", Client saved 6 to 12 months of inaction
and further red ink.The company was successfully acquired by a
North American networking leader. |
