Case History #3 - Rapid growth led to favorable acquisition
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Company Type:
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Diversified
telecommunications products company. |
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Company Profile:
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Small, privately held, U.S organization
in 3 different product areas, based in the Southern States. |
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Technology MarketForce Tasks:
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Become part of the Management Team.
Spend one week per month at the Company's HQ offices. Organizational
audit and personnel evaluations. Introduce improved planning and management
practices. Market, product and competitor research. Strategic plan
and unique positioning for the Company. |
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Methodology Highlights:
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Technology MarketForce became seamless
extension of Company's Management, and shareholders. Spent significant
on-site time and frequent telephonic communication. Extensive planning
and implementation in R&D, Operations, Sales, Marketing, Customer
Support, Finance and Administration. |
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Key Results:
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Made many key personnel changes. Closed
down 2 of the Company's three divisions in order to focus resources
and attention on test products. Rapidly created and launched a series
of powerful, inexpensive new products. New marketing strategy designed
to take market share from industry leaders by exploiting size and
application weaknesses in advertising, P.R and collateral material. |
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Main Benefits of Technology MarketForce
Involvement:
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Client made many tough decisions.
Grew rapidly and profitably. After 3 years their acquisition was arranged
by Technology MarketForce, on favorable terms, as desired by the Company's
President/major shareholder. |
