Case History #8 - Redefined/Expanded Business. U.S. Division
Subsequently Acquired
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Company Type:
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U.S. based
professional services subsidiary of French international software
company. |
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Company Profile:
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Multi-location consulting and training
groups focused on Sybase and other database expertise. |
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Technology MarketForce Tasks:
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Address key issues of low profitability,
stagnating revenue, and lack of identity. Conducted Fast-Track Action
Plan program resulting in analysis of business fundamentals and market
opportunities. |
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Methodology Highlights:
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TMF conducted internal and external
market evaluation. Talked with potential Clients with needs of this
type. Talked with potential Clients with needs of this type. Provided
series of succinct recommendations and specific activities. |
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Key Results:
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By the end of the Fast-Track session,
(within 21 days of first inquiry) TMF helped group to identify a new
and unique identity, and present themselves as a qualified and credible
supplier for high-end "Client/server" opportunities. TMF
followed, within weeks, with a qualified referral of substantial business
opportunity providing higher return than previously achieved for such
work. |
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Main Benefits of Technology MarketForce
Involvement:
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Clients learned to look
a their business in a whole new way. Started process of building targeted
core competencies and key intellecutal properties (which they previously
gave away) with consulting. TMF then acutally brought in business
for that client. Subsidiary was successfully acquired. |
