Case History #9 - Successful migration into new markets
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Company Type:
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Medium sized
private telecommunications and network management company. |
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Company Profile:
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Successful growing organization with
two divisions focused on the carrier and government target customer
base. |
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Technology MarketForce Tasks:
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Recommend and evaluate alternate strategies
to mograte the networking division from a government agency oriented
supplier, providing project-based solutions, to a more commercially
oriented, network management software solution provider. |
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Methodology Highlights:
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Extensive market and competitive research
project to identify current and potential market niches in network
management applications and architectures. Also, internal evaluation
of present resources and future resource requirements resulting from
migration plan. Delivered market research results, internal transition
plan, and external business plan for Board of Directors/investor consumption. |
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Key Results:
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Company has successfully started its
migration to becoming a credible supplier of standardized but added
value software applications for integration into OEM product offerings.
This transition being evidenced by "seed" sales to leading
industry manufacturers. |
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Main Benefits of Technology MarketForce
Involvement:
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TMF brought to this long
established, and "government oriented" networking division,
a commercial, marketing oriented perspective. Provided detailed market
research, insight interpretation of the data, and succinct recommendations.
Division is growing. Company went public in 1997. Also with new corporate
identity defined by TMF. |
